Upwork is seeking a Brand Marketing Lead to manage strategy and execution for brand marketing initiatives that fuel category expansion, strategic innovation, and brand consistency across emerging areas of our business.
In this strategic role, you'll develop and execute brand and go-to-market strategies, own messaging frameworks, audience segmentation, and campaign development to enhance our brand’s reach, relevance, and impact.
Shape and elevate how Pixaera shows up across every touchpoint. Own brand storytelling end-to-end, crafting clear, compelling narratives that resonate with C-level decision-makers in high-risk industries. You’ll work cross-functionally with product marketing, growth, and the leadership team to ensure a unified voice across all channels. Comfortable writing a punchy tagline, ghostwriting a LinkedIn post, or preparing a keynote narrative for our Founder.